MRI: Marketing Readiness Index
MRI / Marketing Readiness Index
MRI: Marketing Readiness Index
Thinking about going solo as a marketing consultant? The Marketing Readiness Index (MRI) is designed to help you assess whether you’re truly prepared to make the leap. This quick self-assessment covers key areas like experience, financial readiness, client pipeline, and niche focus.
Just answer the questions below, and you’ll receive a score out of 100. But don’t aim for perfection—a score of 70 or higher means you’re “ready enough” to seriously consider taking the next step. Let’s find out where you stand!
Take the MRI
Thinking about going solo as a marketing consultant? Answer each question to find out if you're ready!
How many potential clients can you list?
How many months could you go without a salary?
How many years of experience do you have?
How much would you be targeting a niche (1-10 scale)?
Can you launch as a side hustle while in a full-time job?
How experienced are you working with business owners/C-suite?
Which qualifications do you have? (Check all that apply)
Have you successfully sold services before?
How confident are you in generating leads outside of referrals?
Do you have business infrastructure ready?
How comfortable are you with financial risk?
How confident are you in personal branding/self-promotion?