Fractional CMO / Marketing Leadership

I step in as senior-level marketing leadership for organizations that need executive-grade strategy, operational ownership, and real execution—without the cost or commitment of a full-time CMO. Instead of disconnected tactics or overworked junior teams, you gain a single point of accountability that aligns marketing directly with business goals. From long-range planning and KPI tracking to day-to-day oversight and vendor coordination, my role is to bring clarity, structure, and momentum to the entire marketing enterprise while ensuring things actually get done—not just discussed. This model delivers C-suite visibility, creative and analytical balance, and measurable outcomes at a fraction of the cost of traditional agency or W2 leadership hires.

What Fractional CMO Support Typically Includes:

• Senior strategic ownership across the entire marketing function

• Direct reporting into the C-Suite or collaboration with existing marketing leads

• Long-range planning, KPI definition, and performance tracking

• Day-to-day operational oversight and prioritization

• Vendor, agency, and budget management

• Oversight of creative projects, campaigns, and bolt-on agency execution

• Leadership and guidance for in-house W2 marketing staff when needed

• A true “one-stop” marketing and communications hub

• Faster scale and lower cost compared to hiring multiple junior roles or a full-time executive

• Clear alignment between marketing activity and revenue or growth objectives

Consulting

My consulting engagements are designed for organizations that need clarity before scale. Instead of jumping straight into tactics, I begin with structured audits and roadmap development that uncover what’s working, what’s broken, and where the real opportunities for growth exist. From there, I help leadership teams translate insight into action—whether that means repositioning the brand, preparing for a launch, navigating a merger, or aligning marketing operations with business priorities. Consulting is ideal for companies at inflection points that need senior-level guidance, objective analysis, and a clear path forward without committing to long-term executive ownership. When execution is required, my bolt-on agency model ensures that strategy doesn’t stall—projects move quickly from plan to production with coordinated creative, digital, and content support.

What Consulting Engagements Typically Include

• Comprehensive marketing audits and landscape assessments

• Strategic roadmaps tied to revenue goals and measurable KPIs

• Brand repositioning and full or partial re-brands

• Messaging architecture and market differentiation work

• Campaign and launch planning for new services, products, or initiatives

• M&A or organizational change marketing integration support

• Executive workshops and stakeholder alignment sessions

• Access to a bolt-on agency for design, development, video, PR, and content

• Direct vendor coordination with no markups and rapid execution speed

• Agency-quality output delivered with freelancer-level efficiency and cost control

This approach allows organizations to gain senior-level strategic clarity while still having a practical “doing arm” ready to execute when momentum matters most.