Personal Brand Coaching

unleashing others to unlock their next
After running my marketing strategy agency for almost 4 years I realized that the parts of that business I liked the most were all centered around coaching and teaching. Over time I've focused more and more energy on my coaching to run 2 powerful programs. These are some of my favorite engagements with transformation, change, and inspiration happening weekly. Check out the 3 personal brand coaching programs I offer below, from individuals to groups to custom engagements.

Neon Goliath / 1:1 Personal Brand Coaching

David and Goliath. A tale for the ages. Do you ever feel like you have a big, bad Goliath in your life? Not a real person standing 7 feet tall but a goal, challenge, vision, or endeavor that is an absolute hulking monster beast that you know you need to beat to get where you want to go? Welcome to Neon Goliath. The most practical and hands-on 1:1 personal brand coaching package available. If you have a giant, towering, neon Goliath in your path and are looking for a coach to help you slay that beast with your personal brand, Neon Goliath is where you need to be. This elite 1:1 coaching experience is perfect for you if you’re saying things like:

  • I’m frustrated but ready to move. “I’ve waited too long. It’s time to go for it. I know what I want and where I need to be and I need to go up against this giant fully armed and ready for battle.”
  • I’m hesitant but motivated: “I’ve tried to serious about my personal brand before but it’s always ends up just being me. Fighting alone. In my own head. I need Passion and a Plan and someone to walk through this battle with me.
  • I need a partner. I am Frodo heading to Mordor. I need a Sam.

Make no mistake, being a part of Neon Goliath is not for everyone. You will sweat. You will work. We will be bloodied in the battle together but, come hell or high water, you are going to take the action needed to gain momentum in launching and loving your personal brand. If you are at a place in your life where you’re ready to go big, invest in yourself, charge hard, and make it happen, Neon Goliath is for you. It’s not a coaching package. It’s a movement of change.

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TAPESTRY / Personal Brand Group Coaching

If you know you need to get serious about your personal brand and are ready to join a community that’s on the same mission, Tapestry group coaching is where you need to be. Tapestry is a group coaching program where you and a community of like-minded people are meeting online once/week to focus on your Passion and a Plan strategy: how to get clear on your personal brand, how to make a roadmap to launch it, gaining momentum in getting out there, and seeing it through until you’ve reached your destination and soaring higher than you thought possible! If any of the below statements sound like you then Tapestry is where you need to be:

  • Lack of direction: “I don’t know where to start to get going when it comes to creating my personal brand.”
  • Lack of clarity: “I don’t know what exactly I want, I just have a general sense that it’s “big and different” and involves my personal brand, background, and experience.”
  • Lack of plan: “I don’t have an organized approach to developing my personal brand or weaponizing it in a tactical fashion.”
  • Lack of means: “I don’t have the tools, access, resources, or community to truly have success in this process.”
  • Lack of motivation: “I honestly don’t have the energy or passion by myself to sustain the work that I know I need to do to build my personal brand.”

Tapestry is the community, program, and plan to help you launch and love your personal brand without feeling alone in the process. These weekly calls are meant to be fast-paced and focused on the realtime challenges faced by those in each cohort so that we can un-stick and accelerate the launch experience for everyone involved. Are you ready?

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For organizations focused on equipping their staff with the training, support, and guidance they need to advance their careers and goals, Personal Brand coaching is the perfect path to achieve bottom-line driving improvement while also boosting employee engagement. Using the 4D personal brand framework, leaders, managers, sales/business development teams will learn how investing in their personal brands connects to key KPIs for their business, network, and beyond. This includes:

  • Audience connection: How to create and use your personal brand to connect with key audiences in dynamic and personal ways.
  • Platform and presence: Understanding where and how to stake your digital home base and the best ways to utilize that platform to connect with your audiences.
  • Making contact: How to best leverage your personal brand in the “contact sports” of sales, leadership, or management.
  • Clarity and confidence: Gaining confidence and empowerment to pursue bigger goals and go farther and further in your organization and the communities you serve.

At a time when employee engagement and retention is top of mind for all leaders, investing in the personal and professional growth of your staff is more vital than ever. In fact, employees expect to have access to training and resources that will not only support the goals and focus of their current role, but enhance and further them as a person, even beyond the title on their business card. These custom cohorts are a great way to provide powerful training, enrich the connections in your teams, and set up your best and growing leaders for success in the future.


Coaching FAQ

Typically, group coaching calls happen Wednesday’s from 4-5pm Eastern time via Zoom. Some groups may have a different time or day but all efforts are made to accomodate who is in that group and their timing preferences. 1:1 coaching times are decided upon at launch but typically occur the same time each week.

Coaching FAQ

Passion and a plan! We’ll start each call with some kind of training from Jon Barnes based on the 4D process. Next, everyone has a chance to ask questions, get clarity, or discuss our focus topic for the day and how to implement it. Lastly, there’s always time for sharing about where we each are on our journey, what needs and challenges we’re having, celebrating our wins, and getting help where it’s most needed.
Neon Goliath (Jon’s 1:1 coaching program) is an intensive, acutely-focused weekly training that addresses the key actions and roadmap related to creating, launching, and loving your personal brand. This is a great fit for leaders, executives, business owners, and entrepreneurs who typically have a specific vision in mind for what they need and want that 1:1 attention in order to accelerate the process as much as possible. Each engagement is customized around your needs, goals, and timeline.
There is usually some kind of activity or task you’ll need to be working on during the rest of the week between calls BUT chances are that you’re making some pretty big moves in your personal and professional life anyway so any work we’re doing is going to directly apply to what you’re already doing.
Oh yeah! You get access to Jon’s Audit to Action course, all the worksheets and tools that come with the trainings, a discount on merch, and access to the private The Jon Barnes Facebook group just for those in the coaching programs. Maybe a sticker, journal, or other freebie will find its way to your mailbox, who knows?
They’re totally led by Jon Barnes! We might bring in a guest speaker from time to time but each call is personally led by Jon.
With a weekly meeting cadence you’ll of course miss a class here or there just because of life. No worries! We also may need to sometimes cancel a class due to holidays or travel, in which case we’ll add some time to another week’s call. If you miss a class you’ll just need to request the recording for it.
If you join one of Jon’s coaching programs and aren’t feeling it then let’s stop! There’s no commitment but the expectation is that to really get major traction in your personal brand process, you’re going to need to stick with your coaching commitment for at least 3 months. From there, stay connected to your coaching program as long as you’d like! Commit to that and you’re going to go farther than the last 3 years.
Yes! If you’re on the fence about joining please know that there are a limited number of spots in 1:1 and group coaching and when they’re full, they’re full. There’s only so much of Jon to go around! If these coaching options are full then you’ll be directed to a wait list.
Here’s the deal. Part of your needs are about knowledge. You need to learn things you simply don’t know about the personal brand process. That’s what this program is all about. Yet, it’s not enough to just have that data. You need to be part of a community of people that are doing the same thing you are. You need that energy, that inspiration. That’s what makes group coaching so powerful. It’s a regular time in your week that you’ve committed to where you know you’re going to be pushed, inspired, and get that knowledge, all in one place. For 1:1 coaching each target is unique to that engagement and we’ll work on establishing those key metrics in our first call. The overall result you can expect is to gain clarity and know what to do in order to overcome the obstacles of launching your personal brand.
There are separate pricing tiers for Neon Goliath’s 1:1 coaching and TAPESTRY group coaching. If you’re interested in taking the next steps and learning more then just grab a FREE 20 minute discovery call with Jon!
Currently, each applicant for TAPESTRY or Neon Goliath needs to schedule a discovery call directly with Jon to see if these coaching services are the right fit for you. Just click above to schedule that call as soon as possible.

All custom group coaching packages are customized based on the needs and goals of the organization. Typically, these engagements are 3 months with calls 2-3/times per month. Assignments are given and some work is expected outside the calls. A typical cohort works best in groups of 5 – 20.